WHITEFOX launched in Applecross in September 2025, marking our second office in Perth and a milestone moment for the brand in Western Australia. Just over two and a half years after entering the market with Subiaco, a second office made one thing clear: if it works, double down. Subiaco set the standard and Applecross is only going to raise the bar higher.

From a team of just seven in 2023, led by Sales Directors Ryan Smith and David Murray, WHITEFOX Perth has grown to a team of 25 across two offices. In that time, we’ve delivered $636,872,818 in total sales volume in Perth and laid the foundation for something special.

Applecross isn’t just about expansion, it’s about committing to the communities we serve, delivering detail in every deal, and redefining luxury real estate on this side of the river.

With Sales Directors Jackson Tuttleby, David Murray and Ryan Smith leading the head, and a team powered by Ali Seyfi, Chris Sofoulis, Dani Jones, Laura Roach, Lee Nicholson and Sam Beechy, success is undeniable. The launch proved it.

In the heart of Applecross, we opened the doors to a launch party that went off with a bang, over 100 guests celebrating our arrival, with the perfect backdrop of a neighbouring Italian restaurant. It cemented our presence, expanded our footprint, and set the tone for what’s next.

The night was made even more significant with Channel 9’s executive team in attendance, recognising the strength of the WHITEFOX brand and the momentum behind our growth. The Griffin Group were also present, highlighting our collaboration and shared vision for the future. And with the official launch of Astoria in Applecross unveiled on the night, our second office in Perth is not just an expansion, it’s a statement of intent for what comes next.