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Since 2017, WHITEFOX has been recognised for our industry-leading marketing, in-house social media expertise, and trademarked tone of voice - facilitating over $2 billion in property transactions and enormous success for our clients..

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As specialists in luxury and lifestyle assets, we’ve successfully sold homes through 13 offices across four states and two countries. Our unique position as the only non-franchised, privately owned boutique in Australia and New Zealand allows our entire team to connect with buyers and vendors locally and internationally. Priding ourselves on exceptional communication and by utilising a global reach, we’re well-equipped to meet our clients' needs.

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"It wasn’t just about being different, it was about being smarter. As a result, we’ve elevated property to a place we never thought possible. And it feels like we’re still just getting started."

Marty Fox, CEO

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Together, we’re greater than the sum of our parts. We’ve navigated every market, adapted to every change, and kept moving forward - always focused on what matters most: delivering for our clients.

adult

2017

Launched WHITEFOX

South Melb Office launched 
Sold Lleyton Hewitt Penthouse 

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2018

Stonnington Office launched & Event

Transacted $19m on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’ 

city

2019

First transaction on the Mornington Peninsula

First ‘Off The Plan’ project video 

Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project 

adult

2020

WHITEFOX x City of Stonnington

Commenced WHITEFOX x “The Block” partnership 

brick

2021

Founded WHITEFOX Advocacy

Brighton office opened
Appointment of Leadership Group 

person

2022

Red Hill office opened 

Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference 

nature

2023

2 x New Zealand offices launched in Auckland and Queenstown

Kate Fairmaid first international Sales Director 
Marty permanent judge on ‘The Block’ 

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2024

Perth office launched with 20+ staff

Adelaide office opened 
Brisbane & Gold Coast office opened 
Northside office opened Wanaka Office 

city

2025

Christchurch office opened

Dubai Office - coming soon 

adult

2017

Launched WHITEFOX

South Melb Office launched 
Sold Lleyton Hewitt Penthouse 

plant

2018

Stonnington Office launched & Event

Transacted $19m on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’ 

city

2019

First transaction on the Mornington Peninsula

First ‘Off The Plan’ project video 

Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project 

adult

2020

WHITEFOX x City of Stonnington

Commenced WHITEFOX x “The Block” partnership 

brick

2021

Founded WHITEFOX Advocacy

Brighton office opened
Appointment of Leadership Group 

person

2022

Red Hill office opened 

Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference 

nature

2023

2 x New Zealand offices launched in Auckland and Queenstown

Kate Fairmaid first international Sales Director 
Marty permanent judge on ‘The Block’ 

shop

2024

Perth office launched with 20+ staff

Adelaide office opened 
Brisbane & Gold Coast office opened 
Northside office opened Wanaka Office 

city

2025

Christchurch office opened

Dubai Office - coming soon 

groupshot

It’s competence, and it’s confidence.

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Lana at AREC

enclave photos

ENCLAVE launch

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Our future is taking us global. It starts here.

In the southern region, the team expanded rapidly with the addition of Matthew Sampson, inheriting his trademark vibrance and flair, whose specialisation in Jacks Point and its surrounds elevated our presence.

Ten years

No brakes.

In the southern region, the team expanded rapidly with the addition of Matthew Sampson, inheriting his trademark vibrance and flair, whose specialisation in Jacks Point and its surrounds elevated our presence.

Meanwhile, in Auckland, the arrival of Reuben Payn , a 21-year-old prodigy, alongside Sales Coordinator Brittany Butler, signalled the beginning of a new era. Reuben swiftly earned the title of ‘Coatesville king’ with several luxury sales in Coatesville and Dairy Flat, earning the trust and admiration of local clients.

$480m

Transacted in 2023 alone, across the Eastern seaboard.

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Our team across four countries and timezones

88%

Average clearance rate, unprecedented for any real estate agency in the southern hemisphere.

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Selected Press