We’re not afraid to push the boundaries on what’s been done and thinking outside the box is just what the real estate industry requires.
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Discover who we are before you engage our services. 8 years. $5B in sales and counting. Success leaves clues.
Since 2017, WHITEFOX has redefined real estate with bold marketing, in-house social media expertise, and a trademarked tone of voice — driving over $5B in property sales and delivering memorable results for every client.
As specialists in luxury and lifestyle assets, we’ve successfully sold homes through 15 offices across four states and two countries. Our unique position as the only non-franchised, privately owned boutique in Australia and New Zealand allows our entire team to connect with buyers and vendors locally and internationally. Priding ourselves on exceptional communication and by utilising a global reach, we’re well-equipped to meet our clients' needs.
"It wasn’t just about being different, it was about being smarter. As a result, we’ve elevated property to a place we never thought possible. And it feels like we’re still just getting started."
Marty Fox, CEO
Together, we’re greater than the sum of our parts. We’ve navigated every market, adapted to every change, and kept moving forward - always focused on what matters most: delivering for our clients.
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Dubai Office - coming soon
2017
Launched WHITEFOX
South Melb Office launched
Sold Lleyton Hewitt Penthouse
2018
Stonnington Office launched & Event
Transacted $19M on Beaconsfield Parade
AREC talk - ‘Marty ‘What it takes’ keynote at AREC’
2019
First transaction on the Mornington Peninsula
First ‘Off The Plan’ project video
Commenced partnership with Gurner and helped sell landmark ‘St Moritz’ project
2020
WHITEFOX x City of Stonnington
Commenced WHITEFOX x “The Block” partnership
2021
Founded WHITEFOX Advocacy
Brighton office opened
Appointment of Leadership Group
2022
Red Hill office opened
Chairman appointed
Marty appearance as judge on ‘The Block’
Marty key note at REINZ conference
2023
2 x New Zealand offices launched in Auckland and Queenstown
Kate Fairmaid first international Sales Director
Marty permanent judge on ‘The Block’
2024
Perth office launched with 20+ staff
Adelaide office opened
Brisbane & Gold Coast office opened
Northside office opened Wanaka Office
2025
Christchurch office opened
Dubai Office - coming soon
Our future is taking us global. It starts here.
In the southern region, the team expanded rapidly with the addition of Matthew Sampson, inheriting his trademark vibrance and flair, whose specialisation in Jacks Point and its surrounds elevated our presence.
Ten years
No brakes.
Meanwhile, in Auckland, the arrival of Reuben Payn , a 21-year-old prodigy, alongside Sales Coordinator Brittany Butler, signalled the beginning of a new era. Reuben swiftly earned the title of ‘Coatesville king’ with several luxury sales in Coatesville and Dairy Flat, earning the trust and admiration of local clients.
$480m
Transacted in 2023 alone, across the Eastern seaboard.
106
Our team across four countries and timezones
88%
Average clearance rate, unprecedented for any real estate agency in the southern hemisphere.
Selected Press
