Nathan Tonich

Senior Advisor & Negotiator

0400 403 229

For Nathan, success is built on trust, reliability, and a proven method. He’s not one for empty promises; his commitment to following through on every step of the sales process sets him apart and keeps clients coming back. It’s what has given him years of success and market leadership and has allowed him to become one of the most trusted faces in the state.

Joining WHITEFOX was a natural fit, driven by his alignment with the brand’s bold, no-frills approach and his close ties to team leaders Ryan Smith and David Murray. Nathan thrives in the high-energy environment of WHITEFOX, where innovation and collaboration drive exceptional results.

Outside of work, Nathan is based in Wembley with his wife Kellie and their two sons, Luka and Zack. A loyal sports fan, you’ll often find him on the basketball court, watching footy, or unwinding at his family’s holiday house in Green Head, hazy ale in hand.

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Campaign Branding

Bold

In our Idealogy

We’re not afraid to push the boundaries of what’s been done, and challenging the status quo is what keeps our properties at the forefront of buyers’ minds. The psychology behind every decision we make, from a marketing perspective, through our distinct elements including black and white first images online, arched signboards, and trademarked language such as THE DEAL, is to ensure the homes we represent are memorable and leave a lasting impression.

Polished

In our Execution

Every touchpoint has been carefully considered for consistency and maximum impact. From sophisticated collateral to curated videos, targeted social media and smart casual attire - no detail is missed across the board. We treat each element of your homes presentation as an opportunity to exceed expectations. Unmatched attention to detail with our in-house marketing team, combined with our experienced advisors, ensures you get the most polished campaign.

Matter of Fact

In our communication

With refreshing honesty, we say it exactly how it is. It’s how we build relationships internally, with our clients, and across the industry. Being at the forefront of new ideas and innovation within the Real Estate industry we pride ourselves on upholding the reputation we have built to date. Clear communication from the outset with a shared vision of success is why so many of our clients have become our brand champions of the future.

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The industry influencer

Our approach to marketing is simple in its essence; impact creates engagement. Using our strategic and identifiable tone of voice, WHITEFOX presents differently.

From high quality, in-house video production to curated and deliberate social media strategies and everything in-between, every brand touchpoint is polished. With hyper-targeted digital campaigns, we have a clear understanding of the market — and how to capture its attention, from black and white photos, arched signboards and trademarked language. WHITEFOX is all about elevating the exposure of your property.

Since inception WHITEFOX clients have spent $0 on traditional print media. Proving our innovative marketing works and has resulted in a median sale price circa 2x the median house value of the markets we trade in.

Average Listing Views*

Whitefox

6,381

Industry Average

2,154

Comparison

+196%

Our Expertise

Luxury

Marketing and selling luxury property sits at the core of our business at WHITEFOX. It’s what we pride ourselves on and what we’ve been doing for years now - both within Melbourne’s premier suburbs and now in Auckland and Queenstown, New Zealand. Our approach to marketing luxury properties focuses on worldclass presentation, engaging social media marketing, high-quality collateral, and a bespoke approach, which establishes a memorable experience for buyers. We present and transact luxury property exactly how it should be: curated, and never complicated.

Our Expertise

Projects

Working collaboratively with leading developers and taking cues from the architecture, interior and landscape design, we’ve developed a reputation for successfully marketing and selling some of Melbourne’s most exclusive Projects. Leveraging our marketing expertise and extensive industry knowledge, we understand exactly what will resonate with a project’s core audience and tailor the message to ensure it cuts through in an increasingly competitive landscape.